How to Tune a Sales AI's Intensity Without Chasing Customers

What does "intensity" mean in a sales AI?

Intensity is how much an AI insists before it stops writing. It's not a personality setting or an abstract "sales aggressiveness" dial: it's a concrete parameter that decides how many messages get sent, how often and in what tone, before the AI lets go of a lead who isn't responding.

In Draco, Skyline's AI CRM, this setting exists because two different agents touch the customer at different moments of the funnel. Vega handles attention, pre-qualification and closing in real time: she's the one who replies when the customer writes in. Leo does the proactive follow-ups: he reactivates cold leads, sends reminders and asks for reviews when the customer has stopped writing on their own. Each agent has its own intensity scale, and both are set per funnel, not globally for the whole account.

This matters for an agency because not every lead deserves the same treatment. A lead asking about a one-day tour doesn't need the same follow-up level as one quoting a full honeymoon itinerary. Treat them both the same, and you either send too many messages or leave money on the table by not writing back.

Why do Vega and Leo have different scales?

Because they handle different moments of the conversation.

Vega replies in real time. Her intensity (low, medium, high) controls how proactive she is inside an active conversation: if a customer asks about a tour, does Vega only answer what was asked, or does she also suggest a package, mention a date with limited spots, or invite the customer to close right away? That's consultative-selling intensity inside the chat.

Leo works with leads that went cold. His intensity (soft, medium, hard) controls how insistent he is when reactivating someone who stopped replying: how many reminder messages he sends, how spaced out they are, and how direct the language is when he reaches back out.

The key is that both scales have a fixed ceiling: a hard cap of messages per reply and a fixed stance of never chasing the customer, which can't be raised or lowered no matter how high you set the intensity. That means even if you set Vega to high or Leo to hard, the AI never sends an endless chain of messages and never keeps insisting after the customer gives a clear signal they're done. Intensity changes style and frequency, not that limit.

How do you configure intensity step by step?

1. Identify your agency's funnels

Draco allows multiple funnels per business, each with its own knowledge, mission and buyer persona; the AI answers according to the funnel the lead is in. Before touching intensity, define how many funnels actually make sense for your operation. An agency in Cartagena selling one-day tours and multi-destination packages shouldn't mix both into the same funnel: response expectations and closing pace are different.

2. Set Vega's level per funnel

For a one-day tour funnel, a medium intensity is usually enough: Vega replies, recommends from the catalog and closes without needing to push much, because the buying decision is fast and low-ticket.

For a multi-destination or corporate package funnel, where the decision cycle is longer, a high intensity makes sense: Vega can be more proactive suggesting alternatives, mentioning availability or picking up loose threads the customer left behind, because that's where extra consultative-selling effort per conversation pays off.

3. Set Leo's level for the same funnel

Leo kicks in when a lead stops replying. For the one-day tour funnel, a soft intensity is reasonable: one or two spaced-out reminders, no pressure, because the ticket size doesn't justify an aggressive reactivation.

For higher-value package funnels, a medium or hard level can be justified: the customer already invested time getting a quote, so more direct follow-ups (always within the fixed message cap) make sense before writing the lead off.

4. Check the message cap and the no-chasing stance

This point isn't something you configure, but it's worth understanding before touching any scale: the hard cap of messages per reply and the stance of never chasing the customer are fixed in Draco, regardless of the intensity you choose. There's no setting that makes the AI send unlimited messages or ignore a "no, thanks" signal. This is part of the design, not a separate technical limit.

5. Test in copilot mode before going autonomous

If your agency is newly configuring intensities, it's worth reviewing the first replies before letting the AI act alone in that funnel. That way you tune the level with real data instead of guessing.

6. Adjust based on how people respond

If you notice leads in a funnel start replying shorter or stop answering after a certain message, that's a signal to lower Leo's intensity for that funnel. If, on the other hand, Vega closes fast and leads ask for more information before she offers it, it might be worth raising her intensity.

Chat example: high vs. low intensity in Vega

An agency in Medellín runs two funnels: one for short tours and one for multi-destination packages. Here's how the difference looks.

Short-tour funnel, Vega on low intensity:

• Customer: "Hi, do you have a tour to El Peñol?"
• Vega: "Yes, that experience is available. Here's the detail and the booking link."

Multi-destination funnel, Vega on high intensity:

• Customer: "Hi, I'm planning a honeymoon trip, what destinations do you cover?"
• Vega: "Happy to help you build it. Tell me how many days you have available and I'll put together an itinerary with options that combine well, with the breakdown for each experience."

In the second case, Vega doesn't just answer: she opens the conversation toward a full itinerary, because high intensity in that funnel is built for higher-ticket sales that warrant more guidance.

Chat example: soft Leo vs. hard Leo

Short-tour funnel, Leo on soft, cold lead after two days without a reply:

• Leo: "Hi again, your question about the tour is still open. If you're still interested, I'm here to help."

Multi-destination funnel, Leo on hard, cold lead after one day without a reply:

• Leo: "Hi, I wanted to follow up on your quote before availability updates. Should we keep looking at options, or would you rather I reach out later?"

Notice that even at the hard level, Leo offers a clear exit ("or would you rather I reach out later?"), because the no-chasing stance applies no matter the intensity level configured.

Comparison table: intensity levels

What happens if I don't configure intensity and leave the default?

Draco works without you touching anything, but an agency with several types of experiences loses precision if it uses the same intensity for everything. A half-day tour funnel doesn't need the same follow-up level as a multi-day trip funnel, and leaving it uniform usually means too many messages for some leads and too few for others.

This connects to something bigger about using WhatsApp as a sales channel without burning the relationship with the customer: intensity is one piece, but the underlying criterion is the same across the whole chat conversation. If you want the full picture, check out WhatsApp as a Sales Channel for Agencies: Complete Guide.

What should you do next?

If your agency hasn't split its funnels by product type yet, that's the first step before touching any intensity setting: define the funnels, then tune Vega and Leo in each one based on ticket size and decision cycle.